Cloud Cult is not a typical band for many reasons. They drive a bio diesel tour bus, they founded their own label (Earthology Records) to make sure they could offset the carbon involved in the production of their albums, they have two painters create art on stage during shows, and they have routinely turned down record deal after record deal (oft from major labels). On their latest album, Light Chasers (amazon) (itunes), Cloud Cult proves once again why they are a special act.
In an age that is dominated by single song downloads, where album sales have largely fallen off and most casual listeners only purchase catchy radio singles Cloud Cult has pulled together a brilliant concept album. And this is a concept album in the true sense of the word. The entire album is a story, a multi-act play, that weaves together a lyrical and melodious narrative that will largely fall upon deaf ears. Most of the people who hear of this Cloud Cult album will only catch one or two songs, three at most, but that would be akin to reading only two or three scenes in your favorite Shakespeare play. Yes you’ll experience the height of emotion, but you’ll miss out on the key plot pieces that make that moment so special.
I realize the irony in lamenting the idea of listening to a single track from this album in my review and then offering up two single tracks (taken out of context of the album story). These two tracks are classic Cloud Cult material and they will go a long way to giving you snapshot of the emotional landscape covered on Light Chasers. I implore you, however, to be a brave soul and join Cloud Cult on their entire journey. Start at the beginning as they explain they are on an endless, inexplicable, journey. Carry on through the birth of their child, crew infighting, and awkward and painful moments of self realization. Then finish the journey with the beautiful track The Arrival – There’s So Much Energy In Us. If you follow them for the entire length of their narrative it will be much more rewarding in the end.